It is our Company Mission to be an industry leading Sales Force Effectiveness (SFE) Consultancy.  We deliver benchmarked, validated sales force analysis projects, innovative business systems and progressive intervention solutions for our UK and international Pharmaceutical Clients. We provide our customers with professional, quality and expert SFE services.

We are delighted to have received these words of thanks and support from our clients.

Testimonials

"We are delighted with the results from our bespoke Advance system. The shared, consistent measures, openness and transparency in communication of the system reporting have supported the development of a trusting and motivating, coaching culture, contributing in no small part to a significant increase in our sales performance."

Jo Underhill - Divisional Sales Manager - Astellas Pharma Ltd

"Sales interAction's Training Needs Analysis Report provided recommendations which built on our existing relationships with customers and turned service calls back into sales calls. We utilised productive questioning techniques to ask already committed customers to use our product earlier in the treatment of all of their existing patient groups and this resulted in a significant increase in sales. Over 33% within the first 18 months!"

Chris MacDonald - Brand Manager, Roche Pharmaceuticals Limited

"I have been impressed by the performance of our bespoke calibration and performance monitoring system.  In the first year following implementation there has been a consistent trend of significant improvement in the ability of our RBM team to accurately assess what is happening in sales calls conducted by their Representatives.  The reports generated by the system have provided invaluable input into coaching and development discussions for both RBMs and Representatives.”

Ian Ratcliffe - RBM Development Manager, Astellas Pharma

"Sales Interaction worked with Bausch & Lomb in a series of validation and calibration events which involved our sales representatives selling to our own customers. Each sales call was recorded for further analysis and for use in coaching discussions with regional sales managers. The process was valuable from both a sales representative learning and regional sales manager benchmarking point of view. Additionally Sales Interaction analysed the calls which allowed us to judge the productivity of the representatives questioning, which now ensures that when our sales teams have limited time - they ask the right questions."

Nick Pope - Director of Sales Training, Bausch & Lomb Europe, Middle East and Africa

"Through their call analysis activities SiA have supported my first line sales managers by objectively measuring and benchmarking the in call performance of their teams and working with them to develop appropriately targeted training and development programmes to build on existing skills, with very positive feedback from all involved."

Ian Johnson - Business Manager, AstraZeneca

"SiA's Sales Call Analysis project measured the in call performance and message delivery of our sales teams in addition to providing us with activity and customer profiling data; all benchmarked against a comparative subset of their own anonymised data and our own sales model, campaign messaging and target customer profiles. This allowed us to focus our training and development resources to specific intervention points and we have been extremely pleased with both the impact on our skills performance and the feedback from our teams."

Viv Rees  - Training & Business Support Manager, Lundbeck Limited

"I am delighted to highly recommend Sales interAction. They have delivered excellent value to my business across many years. I'm just glad we've been paying them on a fixed rate basis (and not a percentage share in the success that they have helped us to deliver). Their groundbreaking Advance system is a Leadership Team's dream come true. Thank you!”

Toby Andrews, Marketing Manager - Franchise Head, Novartis