Advance™ has been developed to address specific key challenges that exist within the pharmaceutical industry; namely consistent, effective and efficient implementation of selling skills and marketing campaign strategy by managers and sales representatives.

Without successful implementation new product launches, marketing campaigns and co-promotions can fail.  Advance™ guarantees you will have the information available to drive successful implementation!

Enabling successful implementation is the fundamental concept driving Advance™, but there are other significant benefits.

Performance - Sales

Ultimately, Advance™ is all about sales performance.  If the marketing campaigns and sales model being used within a company are sound, Advance™ provides the tools to manage their effective implementation and increase sales performance.

Marketing Campaign Implementation

The investment in development of a marketing campaign is considerable and the delivery of that campaign to the defined strategy is crucial to its success.  However, knowing a campaign has been delivered consistently on message can be difficult to ascertain?  Advance™ gives real time measures of marketing campaign understanding and implementation allowing informed decisions to be made regarding its impact and effectiveness.

Co-Promotion

During product launches or changes in the environment it's common for co-promotions to be used to optimise sales performance.  Typically, these arrangements use activity metrics as deliverables in agreements.  Advance™ provides additional objective quality measures for the skills and campaign delivery of the first line sales manager and representatives.  It can also provide objective coaching activity and focus measures, which could be built into co-promotion agreements.

Focussed Learning and Development Intervention

It's often said that "we don't want to take the sheep dip approach" with training interventions.  Advance's™capability to analyse specific aspects of selling skills delivery, marketing campaign implementation, manager activity and coaching performancnce make it the ideal tool to identify individual and team training needs and provide the measures to assess the success of interventions.

Performance Management

Advance™ gives transparent, robust and objective measures that allow high performers to be supported and rewarded appropriately.  It also provides targeted support and monitoring for individuals with development needs.  When needed it also provides objective input into performance management discussions.

ABPI

Demonstrating compliance to the ABPI Code of Practice and behaving ethically is essential in the pharma sector. Advance™ provides learning opportunities to help identify potential ABPI compliance issues and an audit trail of manager agreement to address any compliance issues that may arise.