SiA understand the key elements of Sales Force Effectiveness (SFE) and promote the application of SFE calibration and benchmarking as part of SFE improvement plans.

We understand the key drivers of In Call Effectiveness and how to plan and manage top sales performance.  As a result we are able to provide a unique insight into the internal and external environmental issues facing pharmaceutical sales organisations at varying stages of product /portfolio life cycles to identify opportunities to improve their sales performance.

Working as consultants to your organisation we can assist with design of SFE improvement programmes, delivered through audits and benchmark reports, identification and agreement of specific, tangible observable behaviours and customer commitment continuums for each element of your own sales model, each product and each customer group, and train the trainer sessions and workshops to support implementation.

Programmes can be as wide or as focused as is required. Generally an early discussion is needed to define the purpose of the project and then to design a bespoke programme to meet your needs.